OUR ANNUAL PUBLICATIONS
The Adriatic Journal 2021
The reason we try to predict the future is because we look for certainty. People always attempted to foresee the future, but predictions were more than often erroneous. Hence, in the Adriatic Journal edition in front of you, you can read about how the world of today was predicted to be by a chocolate factory from Paris at the beginning of the 20th century. Little did they anticipate all the turmoil that was just around the corner. In fact, they knew as little as we know today what awaits us tomorrow. But businesses need to forecast, as planning is important for their development. So, we once again prepared our Strategic Foresight for the region, which has been impacted by the Covid-19 crisis less than many more developed countries. Reasons for a softer landing could be that economies have indeed opened more to foreign direct investment in the past years. You are invited to read about some most prominent business transactions in the region, such as NLB’s acquisition of the Serbian Komercialna Bank. In these risky times, it is the insurance sector of all that is ready to take on new challenges as it used the last crisis to digitalise its operations further and asses new developments. The front cover for the Adriatic Journal was once again designed by the great Slovenian cartoonist Ciril Horjak. The inspiration was the painting The Raft of the Medusa by Théodore Géricault and the environment that inspired the painter draws obvious parallels to today: France at the beginning of the 19th century is a synonym for uncertainty and political instability. Sounds familiar?
Take a look of your free copy of The Adriatic Journal: Strategic Foresight 2021