21 June 2021
  • 15:00 Changes are coming, and they will alter the customer experience
  • 12:29 EU financial measures to strengthen investment activity
  • 10:03 Literature – very much alive even in 2021!
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Montenegro continues to realize its vision as Europe’s luxury tourist destination. On 1 August, the country’s prestigious new marina – Portonovi – opened its doors to the public.

“The slogan under which Portonovi presented itself to the world – Portonovi Montenegro Essence – symbolizes the most wonderful moments and opportunities that Montenegro as a country has to offer, both those already known and those that are yet to be discovered,” says Adrijana Husic, the resort’s marketing and communications manager.

Top location

Located at the entrance of the Bay of Kotor, near Herceg Novi, Portonovi resort spans 26 acres and 1.8km of exclusive coastal area, with 214 residences that are available to prospective customers as part of the first opening phase.

Portonovi is synonymous with the highest level of service and unobtrusive luxury of world-renowned brands such as the first One & Only hotel in Europe with the Espace Chenot Health Wellness Spa, and the D-Marina with a capacity of 238 berths and the ability to accommodate ships up to 120m in length. It is planned that the marina will be in use throughout the year, both for yachts and super yachts owned by users of villas and apartments in the resort itself, as well as those with shorter stops on their cruises. A border crossing is also planned within the marina.

The first guests already enjoyed lounging on the sandy beach at the Beach Club where the sand was brought in all the way from Turkey and Egypt. Maison du Monde, first cigar and cognac bar in Montenegro is also open as is the Perla Square restaurant and the Italian Godo Gelateria. Throughout 2019 and 2020, new brands, new venues and services will continue to enrich the Portonovi experience, for both the residents and other visitors. The resort will soon be enriched with the first Belgium pub in the country, Winery and Eastern Cuisine restaurant. Portonovi training studio will also be opening soon and there are plans for a Montessori kindergarten.

Keeping the local architecture

Portonovi’s architecture is inspired by the authentic charm and character of traditional Boka Bay villages and is strongly associated with the sea and the bay, explains Husić.

“In this magical place, there are no two experiences of the same kind or two monotonous stories. At any time of the year, every part of the day, visitors will be able to discover something special: from culinary specialties, special and unexplored places, to different people and cultures from all over the world.”

So, Portonovi is not just a summer resort, adds Husic. “We are going to host festivals, art exhibitions, sports events and many other happenings that will keep the resort alive throughout the year.”

Husic adds that the resort is also conveniently located close to other attractive centres in Montenegro.  The skiing centre in Žabljak is only an hour’s drive away, as are the resorts offering rafting on Tara river.

Major investment

When Azmont Investments, the resort’s investor, entered the Montenegrin market in 2012, its contractual obligation was to invest EUR 52m in the resort in the first four years, or EUR 258m in eight years. As of June this year, Portonovi’s investor has invested EUR 469m in the development, while the total investment will be close to EUR 1bn when all work is completed, Husić said. An average of 1,560 workers are now engaged in all project segments.

“As a major investor, Azmont Investments firmly believes that what makes Montenegro truly magical are its people, its untouched nature, long tradition and vibrant culture that makes all visitors, world travelers, nature lovers, artists and cosmopolites feel welcome,” concludes Husic.

Photos source: Portonovi

Adriatic Journal


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