Without transparency and precise understanding of the consumer, trademarks cannot be successfulAdriatic Journal 16 October 2019
At the Export smarter: how to strengthen the value of Slovenian exports conference, organised by the Institute for Strategic Solutions together with media house Delo, participants discussed finding solutions and useful service information for Slovenian exporters in the supply chains of international companies and suppliers.
The event provided attendees with answers to the many questions, including how to strengthen the national brand; what supportive business is offered to foreign companies by the state; why is localization important when a company considers penetrating foreign markets; what are the right people for aspiring companies to strengthen exports and adapt to the new economic reality; how to reach higher in the global value chains and more. All the above is important because of the changing conditions in the global economic atmosphere due to geopolitical forces and the cooling of the economy in some of the key markets for Slovenia.
Slovene ancestors may serve as an inspiration because over a century ago, global value chains were controlled and organized from the region. This was emphasized in the introductory presentation by the partner and director of development and research at the Institute for Strategic Solutions, dr. Jure Stojan. He presented the importance of Slovenian suppliers with the information that at the end of the 19th century they were also among the most eminent suppliers of the Habsburg court. “Let’s take our ancestors for inspiration. It was manageable. Under more difficult conditions. What excuse do we have today?” Stojan challenged the conference participants.
Honorary speaker of the conference, dr. Miro Cerar, Slovenia’s foreign minister stressed the need for cooperation. He highlighted Slovenia’s good position as an exporting country. “As a highly export-oriented country, Slovenia is vitally dependent on the ability of its economy to cope with the challenges, and the ability of the country to create the conditions that will support and assist (exporters) when competing internationally.”
Foto: Uroš Hočevar/Delo